Ajrakh Print Cotton Kurti Top | Kapachi

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PRODUCT DESCRIPTION

Heritage craft, ready to retail. This Ajrakh-inspired cotton top is built around a proven commercial formula — a repeating buti body print anchored by a statement printed yoke that changes character across three colourways: mandala medallion on maroon, botanical paisley on navy, and interlocking paisley on ink black. The gathered empire waist, notch neckline, and contrast-printed cuff bands deliver a premium, handcrafted feel at accessible price points. Cut in 100% cotton with a textured weave, it photographs richly and appeals directly to the fast-growing ethnic-fusion and Indo-western casual market.

BULLET FEATURES

• Three colourways, three distinct yoke prints — maroon/mandala, navy/botanical paisley, black/interlocking paisley; each colourway feels like a separate SKU, maximising display variety from a single order
• Ajrakh-inspired block print aesthetic — taps directly into the high-demand ethnic-fusion segment on Myntra, Flipkart, and D2C platforms; strong organic search visibility for "block print top India"
• Contrast printed cuff bands — craft detail that justifies a higher retail price point without increasing your cost-per-unit significantly
• Gathered empire yoke with notch neck — structured at the chest, relaxed through the body; flatters a wide size range and reduces fit-related returns
• All-over buti (floral sprig) body print — fine, consistent repeat across all colourways ensures clean cut-and-sew with minimal print wastage in production
• 100% cotton, textured weave — breathable, pre-washed softness; low shrinkage, holds print definition through commercial washing cycles

SIZE & MOQ INFO

CARE INSTRUCTIONS (For retailer hang tags and product listing pages)

• Machine wash cold (30°C), gentle cycle
• Wash dark colourways separately for the first 3 washes to prevent colour bleed
• Do not bleach or soak
• Dry flat in shade — direct sunlight will fade block print tones over time
• Warm iron on reverse side to protect the printed yoke and cuffs
• Do not tumble dry on high heat
• Do not dry clean